Hard Work & Determination

We understand the challenges that come with being an entrepreneur.

On the best of days, owning your own business is a bit of a gamble, and we could all use a hand-up.
That’s what the Raw Power Marketing Project is all about.

The RPM Project 2016

If you are an entrepreneurial company in Alberta and Saskatchewan and know $15,000 in marketing services would help your company race ahead of the competition, this contest is for you.

Owning a business takes hard work, determination, and talent. And when times get tough, even the best run businesses need to be supercharged to get ahead. William Joseph works to boost your internal marketing team or acts as your external marketing team. If your business needs a marketing boost, today is your lucky day. Enter the Raw Power of Marketing contest and fuel your business’ growth with powerful objective driven marketing.

To boost your company’s bottom line, we will be giving one hardworking entrepreneur the chance to win $15,000 in marketing from William Joseph to help provide solutions to the complex challenges that owning an independent business presents. Our crew knows what a difference an investment in marketing can make for businesses, and the RPM Project was created to reward the hard work and dedication of entrepreneurs in Alberta and Saskatchewan with great marketing from William Joseph.

Entry is now closed and interviews are currently being conducted. Stay tuned for the announcement of the final six applicants.

Winners 2016

ArroWhere Project Overview

ArroWhere design apparel for cyclists and pedestrians that features highly visible and reflective arrows to protect the wearer from road accidents and keep them safe. Most reflective safety clothing relies on non-communicative markings to increase visibility, but ArroWhere gear enhances the wearer’s visibility and safety through the visual cues the garments provide. Most motorists subconsciously react to the universal arrow, and instinctively follow the arrow’s signal to move away from the wearer. Uniquely, the reflective arrow featured on the back of ArroWhere apparel and accessories points either left or right, depending on where the wearer is in the world and which side of the road they are cycling, running or walking on. ArroWhere apparel boasts the technical specifications expected of today’s active-wear, with a focus on enhanced safety features perfect for cyclists, runners and pedestrians.

With a solid business plan and unique product offering, ArroWhere were eager to expand their market presence, appealing to retailers and consumers alike. As the winner of this year’s RPM Competition, we were excited to help build their brand, grow their audience and achieve their business goals.

Initial Meeting

We met with Khyle Pinkman, the Co-Founder of ArroWhere, to learn more about him, his business and his goals. Their marketing had been largely limited to word-of-mouth, social media and trade show exposure, and he and his business partner knew they needed to refine their brand to really stand out in the crowded athletic apparel market, attract retailers and expand their customer base.

Marketing Solutions Presentation

Informed by the insights we derived which considers a business’ target audience and includes a competitor and SWOT analysis, we gained an understanding of how to position the ArroWhere brand most effectively. As a strategy-based agency, our team is committed to marketing solutions grounded fact-based exploration. Next, we considered the brand’s attributes and how they stand out from their competitors.

With its distinct, reflective arrow, ArroWhere apparel serves a distinct purpose: to enhance the safety of the wearer and the motorists who share the road. This concept of collective safety inspires a sense of community amongst riders, runners and motorists alike, and is a key differentiator for ArroWhere.

Inspired by the brand’s commitment to safety through design and community, we set out to define the brand visually. We created a mood board to capture our vision for the brand and define the elements that will help it stand out. From colour palette to graphic treatments, the visual brand we crafted for ArroWhere conveys a sense of strength, certainty and safety while highlighting the modern, technical aspects of the apparel and the lifestyles of those who wear it. ArroWhere is designed for the everyday athlete, and it was important to position the brand in a way that resonates with a diverse demographic who share one common goal: arriving to their destination safely. ArroWhere brings assurance to those who wear the arrow, so they can look forward knowing ArroWhere has their back.


How Does it Work?

William Joseph is an entrepreneurial marketing and communications agency that wants to support other entrepreneurs. To do this, we are holding a contest for entrepreneurs to win $15K in marketing.

Following the first round, contestants will be shortlisted and invited to meet with William Joseph. Six companies will then be asked to film a 2 to 3-minute video that includes a description of their business and its unique value proposition, as well as how $15,000 in marketing would help their company. The winner will be selected based on the short video and the quality of their answer.

Entry is now closed and the first round is underway.


Eligibility Requirements

Entrant must:


Rules and Regulations

Follow the RPM Project on Social Media

Register for the RPM Project

Company Name*


Email Address*

Describe Your Business

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